A new category
Explain what the product is before showing how it works.
Explainer Videos
Explainer videos for software that needs context.
When buyers first need to understand the problem, the category or the idea, an explainer gives your product a clear frame, with narration, motion design and, where it helps, real-life scenes.
When to choose an explainer
For ideas that don't fit on one screen.
An explainer gives context before the product does the talking.
Technical products
APIs, data, infrastructure and AI: make invisible processes visible.
Several audiences
Give buyers, users and partners the same simple version of the story.
Onboarding
Help new users grasp the concept before they open the product.
What's included
From message to finished explainer.
Script, visuals and narration are planned together.
Message and script
The one idea the film must land, written and agreed first.
Visual concept
Words and pictures planned together before production.
Motion design and narration
Graphics, voice and sound in one edit.
Agreed formats
Exports for the channels set out in the proposal.
Creative approaches
Pick the visual language.
Three ways to explain, from pure motion design to scenes with people.
Motion design explainer
Graphics, type and icons carry the idea.
Product-anchored explainer
Starts with the problem and ends in your interface.
Mixed-media explainer
Adds scenes with people for human context.
How we work
From brief to final film.
Five steps, clear review points and one team from script to post-production.
- 01
Brief
You tell us about the product, the audience, the goal and the launch date.
- 02
Story and direction
We shape the message, script and visual direction, and agree them with you before production.
- 03
Production
Scenes, interface design, motion and narration are produced and edited together.
- 04
Review
You review the film at agreed points, so feedback stays focused.
- 05
Delivery
You receive the final film and the formats agreed in the proposal.
Questions before we start
Explainer video questions.
What an explainer is and how we make one.
A short, usually narrated film that explains a problem, an idea or a process and shows where your product fits.
Start with a brief
Make the idea clear before the product.
Tell us what people find hard to grasp about your product today.
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