A centre for the announcement
Your launch page, newsletter and posts point to one film.
Launch & Feature Videos
Launch and feature videos for SaaS releases.
A film for the day you ship: a new product, a major release or one new feature, built on your real interface and planned around your launch date.
Why a launch film
One release, one clear story.
A launch needs one asset everyone can point to.
Show what changed
The new flow, on screen and in context.
Help your team explain it
Sales and support share the same version of the release.
Reuse it after launch
Cutdowns for social, onboarding and release notes, when scoped.
What's included
A main film, plus what your launch needs.
The exact set of deliverables is agreed in the proposal.
Launch story and script
What ships, why it matters and the one message to land.
Interface preparation and animation
Pre-release screens prepared so they read clearly on video.
Main launch film
The centre of your announcement.
Cutdowns and formats
As agreed in the proposal.
Creative approaches
Three kinds of launch film.
From a whole new product to one new feature.
Product launch film
A new product, introduced through people, place and interface.
Feature announcement
One new feature, shown in the moment it matters.
Release roundup
Several changes, one short story.
How we work
From brief to final film.
Five steps, clear review points and one team from script to post-production.
- 01
Brief
You tell us about the product, the audience, the goal and the launch date.
- 02
Story and direction
We shape the message, script and visual direction, and agree them with you before production.
- 03
Production
Scenes, interface design, motion and narration are produced and edited together.
- 04
Review
You review the film at agreed points, so feedback stays focused.
- 05
Delivery
You receive the final film and the formats agreed in the proposal.
Questions before we start
Launch video questions.
Working with pre-release builds and launch dates.
Yes, if we can access stable screens, a staging environment or design files. How late changes are handled is agreed in the proposal.
Planning a release?
Tell us the date and what's shipping.
We'll suggest a scope and a quote for your launch film.
Get a quote